Order-Based
Revenue and orders come from real Softune checkouts.
Know YourReal Numbers
Track revenue, visitor traffic, conversion rate, and profit from your Softune storefront and orders. Export CSV, JSON, or PDF when you need a report.
Revenue, Orders, AOV
See revenue, order count, average order value, and refund rate for your window, each with a period-over-period change, plus best sellers and category share.
- 1 to 26 week reporting window
- Period-over-period change on each metric
- Weekly revenue trend and best sellers
- CSV, JSON, and PDF export when you need a report
Real Visitors, Conversion Rate
Softune tracks unique visitors on your storefront and shows Conversion Rate (orders ÷ unique visitors) next to your sales numbers, so you can see whether traffic is turning into orders.
- Unique visitor counts from your live storefront
- Conversion Rate = orders ÷ unique visitors
- Traffic and conversion in the same date window as revenue
- Built into Softune analytics, no extra visitor tag for this view
Know Your Real Profit
Set a Cost Price per product and Softune shows profit (revenue minus cost) alongside revenue. Profit is only as complete as the cost data you enter — products without Cost Price do not contribute to the profit figure yet.
- Set Cost Price per product in the product editor
- Profit = revenue minus cost from real orders
- Shown beside revenue so you see both at a glance
- No Cost Price yet? Revenue stays accurate; profit waits on your cost data
Built on what actually happened
Real Traffic
Visitor counts and conversion rate come from your storefront.
Honest Profit
Profit only fills in after you set Cost Price on products.
Explore MoreFeatures
Theme Editor
AI Assistant
Payments
Store Sale
Marketing & Tracking
Store Analytics
Couriers
Orders
Customers
Fraud Protection
Frequently Asked Questions
Everything you need to know about building with Softune.
Let's build something
extraordinary.
Whether you need custom development, migration assistance, or just have a few questions, our team is ready to help you succeed on Softune.
Custom Development
Need bespoke features? We build custom themes and apps.
Installation Service
Let our experts set up and configure your store for you.
Request Support
Having issues? Our support team is here to help 24/7.
Documentation
Explore guides, API docs, and platform architecture.